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Showing 5 out of a total of 17 results for collection: Research Articles (Marketing Management).
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The interrelationships between customer satisfaction, brand loyalty and relationship intentions of generation Y consumers towards smart phone brands
Mostert, P.G. (Pierre)
;
Weideman, A.
;
Petzer, Daniël Johannes
(
Association for Professional Managers in South Africa
,
2016
)
A quantitative exploration of service brand avoidance and its antecedents
Mostert, P.G. (Pierre)
;
Petrou, Sotira
;
Petzer, Daniël Johannes
;
Berndt, Adele
(
Inderscience
,
2021-08
)
Attitude towards, and likelihood of, complaining in the banking, domestic airline and restaurant industries
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Unisa Press
,
2012
)
Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Kruger, Liezl-Marie
;
Kuhn, Stephanie W.
;
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
University of Johannesburg
,
2013-09-16
)
The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry
Mackay, N.
;
Mostert, P.G. (Pierre)
;
Petzer, Daniël Johannes
(
Unisa Press
,
2015
)
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Petzer, Daniël Johannes (17)
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Service recovery (4)
Customer satisfaction (3)
Service failure (3)
Advertising avoidance (2)
Attitude towards complaining (2)
Banking (2)
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