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Showing 10 out of a total of 39 results for collection: Research Articles (Marketing Management).
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Potential influence of social and technological developments on direct marketing in South Africa
Jordaan, Yolanda
(
Faculty of Economic and Management Sciences, University of Pretoria
,
1998-06
)
Public choice and the regulatory role of government
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
South African Association for Public Administration and Management
,
2005-09
)
An econometric analysis of the determinants impacting on businesses in the tourism industry
Eita, Joel Hinaunye
;
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
Academic Journals
,
2011-02
)
Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials
Maree, Tania
;
Jordaan, Yolanda
(
IFE Center for Psychological Studies
,
2016
)
Factors motivating consumers to engage in direct purchasing
Jordaan, Yolanda
(
Psychological Society of South Africa
,
2005-06
)
The relationship between individual-level culture and consumer decision-making styles through consumer involvement
Isaacson, Jeffrey Ian
;
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2018-03
)
Direct marketing as a solution to unsafe retail shopping
Jordaan, Yolanda
(
UFS - Sasol Library
,
2002-08
)
Information privacy issues : implications for direct marketing
Jordaan, Yolanda
(
Unisa
,
2007
)
Public awareness and concerns relating to the Protection of Personal Information Act
Jordaan, Yolanda
(
African Consortium of Public Administration
,
2015-06
)
Advertising credibility across media channels : perceptions of Generation Y consumers
Jordaan, Yolanda
;
Ehlers, Lene
;
Grove, J.M.
(
Southern African Communication Association
,
2011-07
)
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Author
Jordaan, Yolanda (39)
Wiese, Melanie (7)
Jordaan, Andre Cillie (6)
Van Heerden, Cornelius Hendrik, 1957- (5)
Humbani, Michael (3)
Van Heerden, Gene (3)
Ehlers, Lene (2)
North, Ernest J. (2)
Van Heerden, Neels, 1957- (2)
Amade, Karim (1)
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Direct marketing (5)
Direct marketing -- South Africa (5)
Information privacy (5)
Personal information (5)
Marketing (4)
Privacy (4)
College choice -- South Africa (3)
Communication (3)
Consumer behavior -- South Africa (3)
Consumer information (3)
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