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Showing 46 out of a total of 126 results for collection: Research Articles (Marketing Management).
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Female role portrayal in South African magazine advertisements
Lauer, Juanne De Wet
(
Southern African Communication Association
,
2013-07
)
Exploring relationship intention and the duration of customer support in the South African banking industry
Spies, H.
;
Mostert, P.G. (Pierre)
(
Prof. Marthie Grobler
,
2015
)
Local participation in transfrontier tourism : case of Sengwe community in Great Limpopo Transfrontier Conservation Area, Zimbabwe
Chiutsi, Simon
;
Saarinen, Jarkko
(
Routledge
,
2017-01
)
Investigating the impact of destination image on travellers’ intention to revisit South Africa : a case of international tourists
Chuchu, Tinashe
;
Chiliya, Norman
;
Chinomona, Richard
(
Department of Recreation, Park, and Tourism Sciences at Texas A&M University
,
2019
)
Ethnic group differences regarding choice factor importance in public higher education institution selection
Wiese, Melanie
;
Van Heerden, Cornelius Hendrik, 1957-
;
Van Heerden, Neels, 1957-
;
Jordaan, Yolanda
(
Academic Journals
,
2010-07
)
Relational benefits and customer satisfaction – a South African short-term insurance industry perspective
Mackay, N.
;
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Prof. Marthie Grobler
,
2014
)
Linkedin users' self-brand congruence, attitudes and social media use integration
Maree, Tania
(
Routledge
,
2017
)
A validation of META-RELQUAL under South African micro-enterprise banking customers
Mostert, P.G. (Pierre)
;
Zietsman, Mariette Louise
;
Svensson, Göran
(
Inderscience
,
2019-08
)
Companion animal attachment and guardian behaviors a survey of South African dog guardians
Van der Merwe, Kelsey
;
More, T.P.
;
Kotze, Theuns G.
(
Brill Academic Publishers
,
2016-05
)
Banking customers’ attitudes toward complaining : their likelihood of voicing a complaint and service recovery they consider appropriate
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Academic Journals
,
2012
)
The role of ethnicity in the higher education institution selection process
Jordaan, Yolanda
;
Wiese, Melanie
(
Unisa Press
,
2010-07
)
Product, services and technology review blogs : a proposed model to explain consumer scepticism
Van Heerden, Gene
(
Southern African Communication Association
,
2010-12
)
The role played by gender, household income and age in factors contributing to consumers’ attitudes towards short message service advertisements
Humbani, Michael
;
Jordaan, Yolanda
(
Southern African Communication Association
,
2015-07
)
Demographic differences in adult consumers' decision-making styles in Tshwane, South Africa
Potgieter, Danita
;
Wiese, Melanie
;
Strasheim, Arien
(
South African Association of Family Ecology and Consumer Sciences
,
2013
)
Through the looking-glass : exploring the wonderland of 'other' female portrayals in advertising
Maree, Tania
(
Routledge
,
2014-06
)
Perceived price and service quality as mediators between price fairness and perceived value in business banking relationships : a micro-enterprise perspective
Zietsman, Mariette Louise
;
Mostert, P.G. (Pierre)
;
Svensson, Göran
(
Emerald
,
2019
)
A second-best solution to higher education challenges
Jordaan, Yolanda
;
Van Heerden, Gene
;
Jordaan, Andre Cillie
(
Unisa Press
,
2014
)
The contribution of geological features to visitor experiences : comparison between two Geotourism attractions in South Africa
Du Preez, Elizabeth Ann
(
University of Oradea, Romania
,
2019
)
The portrayal of women in South African television commercials
Holtshauzen, T.
;
Jordaan, Yolanda
;
North, Ernest J.
(
College of Economic and Management Sciences, University of South Africa
,
2011
)
Friends with benefits : can firms benefit from consumers’ sense of community in brand Facebook pages?
Wiese, Melanie
;
Akareem, Husain Salilul
(
Emerald
,
2019-10
)
Parental influence on consumer and purchase behaviour of Generation Y
Wiese, Melanie
;
Kruger, Liezl-Marie
(
South African Association of Family Ecology and Consumer Sciences
,
2016
)
The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry
Mackay, N.
;
Mostert, P.G. (Pierre)
;
Petzer, Daniël Johannes
(
Unisa Press
,
2015
)
Information search, alternatives evaluation, and coping mechanisms of functionally illiterate consumers in retail settings : a developing economy context
Mhlanga, Sisa
;
Kotze, Theuns G.
(
Routledge
,
2014-05
)
Getting young adults back to church : a marketing approach
Van der Merwe, Michelle Caroline
;
Grobler, Anske F.
;
Strasheim, Arien
;
Orton, Lizre
(
AOSIS Open Journals
,
2013-04-04
)
Personality dimensions and service failure severity : a cross-sectional study in the cellular industry
Kruger, Liezl-Marie
(
Unisa Press
,
2016
)
Attributes influencing financial institutions selection by African youth tourists
Matipedza, Tinashe
;
Sampa, Michael
;
Ndoro, T.T. (Tinashe)
;
Chuchu, Tinashe
(
AfricaJournals
,
2019
)
Factors threatening the survival of independent financial advisers in their organisational life cycle : an exploratory study
Van Tonder, Estelle
;
Ehlers, Lene
(
Creative Commons license
,
2011
)
Motivators to visit the National Zoological Gardens of South Africa
Jordaan, Yolanda
;
Du Plessis, Giselle M.
(
AfricaJournals
,
2014
)
The impact of environmental turbulence on product innovation in small to medium enterprises in Harare, Zimbabwe
Zimuto, Caroline
;
Sandada, Maxwell
;
Chuchu, Tinashe
;
Ndoro, T.T. (Tinashe)
(
International Foundation for Research and Development
,
2018
)
Consumer response towards an accreditation system for hiking trails
Slabbert, Liandi Magdalena
;
Du Preez, Elizabeth Ann
(
Routledge
,
2017-10-26
)
The battle of the e-textbook : libraries' role in facilitating student acceptance and use of e-textbooks
Wiese, Melanie
;
Du Plessis, Giselle M.
(
Library and Information Association of South Africa
,
2014
)
A cashless society for all : determining consumers’ readiness to adopt mobile payment services
Humbani, Michael
;
Wiese, Melanie
(
Routledge
,
2018
)
Crossing bridges : assembling culture into brands and brands into consumers' global local cultural lives
Price, Linda L.
;
Coulter, Robin A.
(
Wiley
,
2019-07
)
Segmenting brands' social network site (Sns) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
;
Cuneo, Andres
;
Fazal-E-Hasan, Syed
(
Routledge
,
2019
)
Relationship intention and length of customer–firm associations in two emerging markets
Mostert, P.G. (Pierre)
;
Steyn, Derik
;
Bautista Jr, Reynaldo
(
Routledge
,
2018
)
An econometric analysis of the determinants impacting on businesses in the tourism industry
Eita, Joel Hinaunye
;
Jordaan, Andre Cillie
;
Jordaan, Yolanda
(
Academic Journals
,
2011-02
)
Investigating brand romance, brand attitude and brand loyalty in the cellphone industry
Kruger, Liezl-Marie
;
Kuhn, Stephanie W.
;
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
University of Johannesburg
,
2013-09-16
)
The relationship between individual-level culture and consumer decision-making styles through consumer involvement
Isaacson, Jeffrey Ian
;
Jordaan, Yolanda
;
Van Heerden, Gene
(
Elsevier
,
2018-03
)
Attitude towards, and likelihood of, complaining in the banking, domestic airline and restaurant industries
Petzer, Daniël Johannes
;
Mostert, P.G. (Pierre)
(
Unisa Press
,
2012
)
Gender differences in sources of shopping enjoyment
Kotze, Theuns G.
;
North, Ernest J.
;
Stols, Marilize
;
Venter, Lezanne
(
Wiley-Blackwell
,
2012-07
)
Destination image of Swaziland : perceptions of local and international tourists
Mashwama, Vuyelwa C.
;
Chiliya, Norman
;
Chuchu, Tinashe
(
Department of Recreation, Park, and Tourism Sciences at Texas A&M University
,
2019
)
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, Munyaradzi
;
Maree, Tania
(
Inderscience
,
2019-10
)
Ensuring satisfied, committed shoppers – store variety or entertainment?
Wiese, Melanie
(
Unisa Press
,
2016
)
A classification framework for out-of-home advertising media in South Africa
Roux, Therese
;
Van der Waldt, De la Rey
;
Ehlers, Lene
(
Routledge
,
2013-09-20
)
Facebook communication and marketing influence on decision-making and choice of university student representatives : a student’s perspective
Chininga, Tapiwa
;
Rungani, Ellen
;
Chiliya, Norman
;
Chuchu, Tinashe
(
SNSPA - Facultatea de Comunicare și Relații Publice
,
2019-07
)
Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials
Maree, Tania
;
Jordaan, Yolanda
(
IFE Center for Psychological Studies
,
2016
)
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