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Browsing Research Articles (Marketing Management) by Author "North, Ernest J."
Now showing items 1-20 of 20
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North, Ernest J.; Enslin, Carla (Unisa Press and Taylor & Francis, 2004)For many customers and consumers, the brand 'is the product'. Managers and marketing specialists therefore consider branding as a key strategic tool used to create awareness, reputation and build the organisation's image. ...
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North, Ernest J.; Millard, Sollie M. (Innovatio Publishers (Germany), Media Tenor (South Africa) and the Institute for Media Analysis in South Africa (Imasa), 2003)This article reviews how South African marketers portray children in magazine advertisements in two very distinct periods in the country's history, namely before and after the ANC government came into power in 1994. ...
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Nel, J.D.W.; North, Ernest J.; Myburg, T.; Hern, L. (Juta, 2009-05)There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity ...
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North, Ernest J.; Poggio, Brenda (Faculty of Economic and Management Sciences, University of Pretoria, 2001-06)Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of ...
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North, Ernest J.; Kotze, Theuns G. (College of Economic and Management Sciences, University of South Africa, 2004-05)The primary objective of this study was to investigate the perceptions of patrons regarding the attractiveness of shopping centres in Pretoria. The study was executed in two phases. The aim of phase one was to explore ...
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North, Ernest J.; Mostert, P.G. (Pierre); Du Plessis, P.J. (South African Association of Family Ecology and Consumer Sciences, 2003)Meeste outeurs wat oor verbruikersbesluitneming skryf, impliseer dat die verbruiker se besluit om 'n sekere produk of diens te koop ook insluit waar of by watter afsetpunt gekoop sal word. Weinig inligting is beskikbaar ...
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North, Ernest J. (Education Association of South Africa (EASA), 2002-05)To realise the ideal of a better life for all South Africans, the entrepreneurial energies of all our people (including children) should be harnessed to ensure that the country's full potential for economic growth is ...
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North, Ernest J.; Enslin, Carla (Unisa, 2007)No abstract
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Kotze, Theuns G.; North, Ernest J.; Stols, Marilize; Venter, Lezanne (Wiley-Blackwell, 2012-07)A steady stream of research over the past few decades has focused on store and shopping mall patronage and consumers’ associated enjoyment of the shopping experience. Based on previous research, the sources of shopping ...
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North, Ernest J.; De Vos, Retha B.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2003)Die doel van hierdie artikel is om die bevindinge van 'n empiriese ondersoek te rapporteer wat uitgevoer is om vroulike verbruikers se aankoopbesluite vir 'n kledingstuk te ontleed wat gebaseer is op die waarde wat hulle ...
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North, Ernest J.; Croeser, V. (Juta, 2006-06)The primary objective of this exploratory study was to investigate the perceptions and preferences of customers regarding the background music in a coffee shop setting. Specific secondary objectives focused on aspects ...
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Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Jordaan, Yolanda; North, Ernest J. (College of Economic and Management Sciences, University of South Africa, 2009-04)The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, ...
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North, Ernest J.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2001)Weinig navorsing oor die rol en invloed van sosialiseringsagente op die verbruikersgedrag van kinders is tot op hede in Suid Afrika onderneem. Alhoewel bemarkers bewus is van die potensiële koopkrag van kinders en veral ...
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Du Plessis, P.J.; Mostert, P.G. (Pierre); North, Ernest J. (Juta, 2004-03)This article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses ...
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Holtshauzen, T.; Jordaan, Yolanda; North, Ernest J. (College of Economic and Management Sciences, University of South Africa, 2011)Much research has been conducted on the portrayals of men and women in advertising. Advertisers are often criticised for portraying stereotypical gender roles, and particularly for depicting women as dependant (such as ...
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North, Ernest J.; Kotze, Theuns G.; Stark, O.; De Vos, Retha B. (Faculty of Economic and Management Sciences, University of Pretoria, 2003-03)Branding is a key strategic tool used to create awareness, reputation and build the organisation's image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and ...
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Breytenbach, A.; North, Ernest J. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-09)The majority of South African attorneys do not enjoy the benefits that may be derived from the marketing and advertising of their services. They seem to be unaware or do not make use of marketing and advertising opportunities ...
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North, Ernest J.; Birkenbach, T.; Slimmon, K. (College of Economic and Management Sciences, University of South Africa, 2007-08)Over the last two to three decades, the influence of children on family purchasing has been steadily increasing. There is a growing body of marketing literature focusing on the involvement of adolescents in the acquisition ...
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North, Ernest J. (Southern African Communication Association, 2003-07)This paper summarizes the findings of four studies executed from 1983 to 2003 to determine how marketers in South Africa portray children in magazine advertisements. This longitudinal study reports on aspects such as the ...
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North, Ernest J.; De Vos, Retha B. (South African Association of Family Ecology and Consumer Sciences, 2002)Akademiese navorsers en praktisyns verskil wanneer dit by die klassifikasie, waarde en gebruike van eksperimente as ‘n bron van primêre data kom. ‘n Eksperimentele ontwerp word as een van vier voorwaardes vir ‘n kousale ...
Now showing items 1-20 of 20