Browsing Research Articles (Marketing Management) by Author "Kotze, Theuns G."

Browsing Research Articles (Marketing Management) by Author "Kotze, Theuns G."

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  • Van der Merwe, Kelsey; More, T.P.; Kotze, Theuns G. (Brill Academic Publishers, 2016-05)
    Dogs are part of 29% of all South African households. Unfortunately, very little is known about the relationship between South African dog guardians and their canine companions. This study focuses on this relationship, ...
  • Kotze, Theuns G.; Prinsloo, Melani; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2003-12)
    Customer management, customer relationship management (CRM) and relationship marketing are currently receiving substantial attention in academia and industry. It may well be asked whether these concepts should be regarded ...
  • North, Ernest J.; Kotze, Theuns G. (College of Economic and Management Sciences, University of South Africa, 2004-05)
    The primary objective of this study was to investigate the perceptions of patrons regarding the attractiveness of shopping centres in Pretoria. The study was executed in two phases. The aim of phase one was to explore ...
  • Kotze, Theuns G.; North, Ernest J.; Stols, Marilize; Venter, Lezanne (Wiley-Blackwell, 2012-07)
    A steady stream of research over the past few decades has focused on store and shopping mall patronage and consumers’ associated enjoyment of the shopping experience. Based on previous research, the sources of shopping ...
  • Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (UFS - Sasol Library, 2005-12)
    This study examines the influence of gender and recall in terms of sponsor image and purchase intention in relation to the four international sponsors of the 2003 Cricket World Cup (CWC 2003). The research was conducted ...
  • North, Ernest J.; De Vos, Retha B.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2003)
    Die doel van hierdie artikel is om die bevindinge van 'n empiriese ondersoek te rapporteer wat uitgevoer is om vroulike verbruikers se aankoopbesluite vir 'n kledingstuk te ontleed wat gebaseer is op die waarde wat hulle ...
  • Mhlanga, Sisa; Kotze, Theuns G. (Routledge, 2014-05)
    Little research has been carried out with regard to marketing to functionally illiterate consumers, despite the size and purchasing power of this market segment. This qualitative study examined the decision-making processes ...
  • Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (Southern African Alliance for Sport Science, Physical Education and Recreation, 2004)
    This paper reports on a study into the relationship between media exposure and sponsor recall relating to an international event, namely the Cricket World Cup 2003 (CWC 2003). The application of sponsorship as a communication ...
  • North, Ernest J.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2001)
    Weinig navorsing oor die rol en invloed van sosialiseringsagente op die verbruikersgedrag van kinders is tot op hede in Suid Afrika onderneem. Alhoewel bemarkers bewus is van die potensiële koopkrag van kinders en veral ...
  • Orr, R.S.; Van Rheede van Oudtshoorn, G.P.; Kotze, Theuns G. (Southern African Communication Association, 2005-07)
    In an over-saturated market, advertisements have become more risqué as companies vie for consumer attention and lesbian content in advertising seems to be on the increase in mainstream media. This article attempts to ...
  • North, Ernest J.; Kotze, Theuns G.; Stark, O.; De Vos, Retha B. (Faculty of Economic and Management Sciences, University of Pretoria, 2003-03)
    Branding is a key strategic tool used to create awareness, reputation and build the organisation's image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and ...
  • Jordaan, Yolanda; Kotze, Theuns G.; Louw, H. (Association for Professional Managers in South Africa, 2004-09)
    In South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they ...
  • Kotze, Theuns G.; Du Plessis, P.J. (Emerald, 2003)
    Through their participation in an array of learning activities, students “co-produce” their education. At the same time, they also contribute directly to their own satisfaction, quality and value perceptions. How can ...
  • Kotze, Theuns G.; Anderson, O.; Summerfield, K. (Association for Professional Managers in South Africa, 2016)
    The advent of technology has improved consumers’ daily lives; but it has also affected some consumers, by engendering fear of complex technological products. Feelings of anxiety and fear lead to the avoidance of technology; ...