Browsing Research Articles (Marketing Management) by Subject "Female consumers"

Browsing Research Articles (Marketing Management) by Subject "Female consumers"

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  • The importance of apparel product attributes for female buyers 
    North, Ernest J.; De Vos, Retha B.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2003)
    Die doel van hierdie artikel is om die bevindinge van 'n empiriese ondersoek te rapporteer wat uitgevoer is om vroulike verbruikers se aankoopbesluite vir 'n kledingstuk te ontleed wat gebaseer is op die waarde wat hulle ...
  • Motivation, engagement, attitudes and buying intent of female Facebook users 
    Le Roux, Irene; Maree, Tania (University of Johannesburg, 2016-04-04)
    ORIENTATION : This research examined the influence of motives and engagement on brand attitudes and the influence thereof on buying intentions in the context of online social media brand communities. RESEARCH PURPOSE : ...