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Browsing Research Articles (Marketing Management) by Author "Maziriri, Eugine Tafadzwa"
Now showing items 1-15 of 15
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Govender, Kamantha; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Nascimento Cunha, Maria (Department of Recreation, Park, and Tourism Sciences at Texas AandM University, 2020-11)The impact that local residents play in the promotion and marketing of a destination whether directly or indirectly can not be ignored. This is particularly associated with the the destinations’ image. The concept of ...
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Mudanganyi, Marvelous; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (Adonis and Abbey Publishers, 2020-09)Research on small and medium enterprises (SMEs) have led to interest in understanding brand distinctiveness, customers and competition among SMEs. This paper therefore examined the impact of brand orientation as a predictor ...
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Rukuni, Tarisai Fritz; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe (Elsevier, 2020-10)This data article describes raw statistics on occupational health and safety strategies influencing the reduction of coronavirus in South Africa. The purpose of this research was to investigate factors that could potentially ...
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Tobias-Mamina, Rejoice; Maziriri, Eugine Tafadzwa; Chiliya, Norman (Southern African Communication Association, 2021-07)This study determined the direct effect and mediating effect of the presidential candidate’s perceived image, attitude towards voting and perceived image of the political party on the relationship between digital media ...
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Mashwama, Vuyelwa Constance; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa (University of the Free State, 2020)Fictional spokes-characters in promotion and marketing communication are becoming more popular with brands. This study examined the impact spokes-characters have on the brands they endorse. Celebrities have been used ...
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Maziriri, Eugine Tafadzwa; Rukuni, Tarisai Fritz; Chuchu, Tinashe (Elsevier, 2020-10)This article presents raw inferential statistical data that determined the how selected multi-sensory dimensions such as sight, sound and smell would influence consumer attitudes towards quick-service restaurants, restaurant ...
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Madinga, Nkosivile Welcome; Maziriri, Eugine Tafadzwa; Dondolo, Bongazana Hilda; Chuchu, Tinashe (Taylor and Francis, 2020)This study examines fashion clothing involvement among gay men, who are an emerging segment in the fashion industry. Data was gathered via an online self-administered survey, resulting in 150 responses. SEM using the Smart ...
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Mashao, Mmakoma Priscilla; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe (Danubius University, 2020)The purpose of this study was to examine the impact of multisensory dimensions (smell, sound, sight, taste and touch) on affective consumer attitudes towards quick-service restaurants as well as restaurant attachment, and ...
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Qomfo, Salusiwe; Chiliya, Norman; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Ndoro, T.T. (Tinashe) (University of the Free State, 2019-12)Twitter as a communication medium has revolutionised the way in which messages are sent and received due to its immediacy and reach. This study investigated the extent to which Twitter was utilised as an effective communication ...
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Maramura, Tafadzwa Clementine; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe; Mago, David; Mazivisa, Rumbidzai (EconJournals, 2020-05)This study examined Zimbabwe's energy access situation and suggests that Zimbabwe's energy access solution goes beyond providing biogas energy alone but needs addressing the root causes of Zimbabwe's inability to access ...
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Mutodi, Knowledge; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe (Poznan University of Life Sciences, 2020-07)The focus of this study was on investigating the response of tobacco exports to real exchange rates and real exchange rate volatility and other factors in Zimbabwe using secondary data spanning from 1980 to 2019. Bilateral ...
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Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Mototo, Lebogang (ASERS Publishing, 2020-04)Consumerism has been linked to recycling and pollution over a substantial period leading to a surge of research interest of the past 20 years. Most of this interest has focused on South East Asian countries, namely India ...
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Letshaba, Ralebitso Kenneth; Maziriri, Eugine Tafadzwa; Ndoro, T.T. (Tinashe); Chuchu, Tinashe (Universiti Malaysia Sarawak, 2020)In this ever-changing business milieu, growth is generally perceived positively for business as it is considered a measure of success and a key driver in the creation of wealth, employment, and economic development. This ...
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Maziriri, Eugine Tafadzwa; Gapa, Parson; Chuchu, Tinashe (Eskisehir Osmangazi University, Faculty of Education, 2020-04)YouTube as an educational tool has been recently receiving a great deal of attention from researchers and teachers. The study in question therefore investigates this phenomenon. To this end, a modified conceptual model ...
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Nascimento Cunha, Maria; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa (International Association of Online Engineering, 2020)In a world of sharp transformation driven by digital technologies, education is facing a paradigm shift that exposes vulnerabilities and threats of Open Education models in the face of the trend of commodification. This ...
Now showing items 1-15 of 15