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Browsing Research Articles (Marketing Management) by Author "Bezuidenhout, Louise"

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An exploratory analysis of the corporate identity of selected national government departments in South Africa

Bezuidenhout, Louise; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Southern African Communication Association, 2003-07)

A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate ...

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