Browsing Research Articles (Marketing Management) by Title

Browsing Research Articles (Marketing Management) by Title

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  • Young adult consumers' media usage and online purchase likelihood 
    Jordaan, Yolanda; Ehlers, Lene (South African Association of Family Ecology and Consumer Sciences, 2009)
    Jong volwassenes (18 tot 24 jaar) het belangrike verbruikers in eie reg geword en gevolglik het hulle mediapersepsies en -verbruik belangrike vraagstukke vir bemarkers geword. Die houding en persepsies van jong volwasse ...
  • Young adults’ relationship intentions towards their cell phone network operators 
    Kruger, Liezl-Marie; Mostert, P.G. (Pierre) (Association for Professional Managers in South Africa, 2012)
    Marketers use relationship marketing to establish mutually beneficial long-term relationships with their customers as a means to retain them in the competitive market environment. Relationship marketing should not be used ...