Consumer socialization agents for young children : an exploratory study

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dc.contributor.author North, Ernest J.
dc.contributor.author Poggio, Brenda
dc.date.accessioned 2009-10-28T06:16:29Z
dc.date.available 2009-10-28T06:16:29Z
dc.date.issued 2001-06
dc.description.abstract Although marketers in South Africa are beginning to realise that the youth market is a segment that cannot be ignored, only a limited number of studies have thus far been conducted to examine the consumer behaviour of children. The relevance of this topic to South African marketers suggests the need for research in this field. The purpose of this article is to report the findings of an exploratory study conducted to determine the role or influence of consumer socialization agents in the buying behaviour of primary school children, 9-11 years of age. A broad overview of the nature and processes of consumer socialization is provided, as well as of research conducted in this field over the past few decades. Some important marketing implications are also suggested. en_US
dc.identifier.citation North, E & Poggio, B 2001, 'Consumer socialization agents for young children: an exploratory study', South African Journal of Economic and Management Sciences, vol. 4, no. 2, pp. 274-285. [http://www.journals.co.za/ej/ejour_ecoman.html] en_US
dc.identifier.issn 1015-8812
dc.identifier.uri http://hdl.handle.net/2263/11620
dc.language.iso en en_US
dc.publisher Faculty of Economic and Management Sciences, University of Pretoria en_US
dc.rights Faculty of Economic and Management Sciences, University of Pretoria en_US
dc.subject Young children en
dc.subject Consumer socialization agents en
dc.subject Buying behavior en
dc.subject.lcsh Young consumers -- South Africa -- Attitudes en
dc.subject.lcsh School children en
dc.subject.lcsh Consumer behavior -- South Africa en
dc.subject.lcsh Purchasing agents -- South Africa en
dc.subject.lcsh Marketing en
dc.title Consumer socialization agents for young children : an exploratory study en_US
dc.type Article en_US


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