dc.contributor.author |
Peu, Mmapheko Doriccah
|
|
dc.contributor.author |
Mataboge, M.L.S. (Mamakwa L. Sanah)
|
|
dc.contributor.author |
Ngunyulu, Roinah Nkhensani
|
|
dc.contributor.author |
Mogale, Ramadimetja Shirley
|
|
dc.contributor.author |
Mulaudzi, Fhumulani Mavis
|
|
dc.date.accessioned |
2016-03-04T09:31:05Z |
|
dc.date.issued |
2015-10 |
|
dc.description.abstract |
Marketing strategies for female condom 2 (FC2) play an important role in health care. Media,
health education and campaigns have a role to play in reaching vulnerable populations who need
to receive information about the use of FC2. The objective of this study was to explore and
describe FC2 marketing strategies for health care workers in the Tshwane District, South Africa.
A qualitative exploratory and descriptive case study method was applied. The population
included health care workers, who were purposively selected. Data collection was done through
in-depth individual interviews with participants in order to reach saturation. These participants
included operational managers (n=3), administrator (n=1), lay counsellors (n=6) and professional
nurses (n=20). Tesch’s method of data analysis was used where one theme and six subcategories
were identified and described. FC2 marketing strategy for health care workers to use in
informing vulnerable groups emerged as a category. The six subcategories identified from the
category included: maximising media coverage; extensive education of benefits to users;
collaboration with other health promotion programmes to promote FC2; expanding programmes
to school; educating males about female condom use; training and workshops for health care
workers regarding health campaigns to individual families. The results emphasise the role of the
media, health education and health campaigns in reaching vulnerable women, men and school
children who need to receive information about the use of FC2. |
en_ZA |
dc.description.embargo |
2017-10-31 |
|
dc.description.librarian |
am2015 |
en_ZA |
dc.description.uri |
http://www.ajol.info/journal_index.php?jid=153&ab=ajpherd |
en_ZA |
dc.identifier.citation |
Peu, M.D., Mataboge, M.L.S., Ngunyulu, R.N., Mogale, S. & Mulaudzi, F.M. (2015). Female condom two (FC2) marketing strategies for health care workers in Tshwane district, South Africa. African Journal for Physical, Health Education, Recreation and Dance, Supplement 1:1 (October), 37-52. |
en_ZA |
dc.identifier.issn |
1117-4315 |
|
dc.identifier.uri |
http://hdl.handle.net/2263/51690 |
|
dc.language.iso |
en |
en_ZA |
dc.publisher |
Africa Association for Health, Physical Education, Recreation, Sport and Dance |
en_ZA |
dc.rights |
Africa Association for Health, Physical Education, Recreation, Sport and Dance |
en_ZA |
dc.subject |
Healthcare workers (HCWs) |
en_ZA |
dc.subject |
Health promotion |
en_ZA |
dc.subject |
Female condom 2 (FC2) |
en_ZA |
dc.subject |
Marketing strategies |
en_ZA |
dc.title |
Female condom two (FC2) marketing strategies for health care workers in Tshwane district, South Africa |
en_ZA |
dc.type |
Article |
en_ZA |