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South Africa (SA) (23)
Marketing (21)
Relationship marketing (16)
Relationship intention (15)
Facebook (13)
Advertising (12)
Social media (10)
Consumers (9)
Customer satisfaction (9)
Students (9)
Tourism (9)
Attitudes (8)
Banking (8)
Consumer behavior (8)
Corporate image (8)
Structural equation modelling (SEM) (8)
Consumer behaviour (7)
Gender (7)
Higher education (7)
Perceived value (7)
Service failure (7)
Service recovery (7)
Trust (7)
Communication (6)
Consumer behavior -- South Africa (6)
Generation Y (6)
Involvement (6)
Brands (5)
Customer retention (5)
Direct marketing (5)
Direct marketing -- South Africa (5)
Information privacy (5)
Management (5)
Personal information (5)
Privacy (5)
Satisfaction (5)
Service quality (5)
Technology (5)
Adoption (4)
Attitude towards complaining (4)
Brand loyalty (4)
Cell phone industry (4)
College choice -- South Africa (4)
Consumer satisfaction -- South Africa (4)
Coronavirus disease 2019 (COVID-19) (4)
Corporate identity (4)
Corporate image -- South Africa (4)
COVID-19 pandemic (4)
Customer loyalty (4)
Customers (4)
Economic satisfaction (4)
Long-term relationships (4)
Malawi (4)
Marketing communication (4)
Micro-enterprises (4)
Non-economic satisfaction (4)
Perceptions (4)
Small and medium-sized enterprises (SMEs) (4)
South Africa (4)
Sports sponsorship (4)
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