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Advertising (12)
Advertising, Magazine -- South Africa (2)
Attitudes (2)
Children in advertising (2)
Communication management (2)
Consumer behaviour (2)
Consumers (2)
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Credibility (2)
Facebook (2)
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Marketing (2)
Marketing communication (2)
Perceptions (2)
Social media (2)
South Africa (2)
South Africa (SA) (2)
Advertisements (1)
Advertising appeals (1)
Attractiveness (1)
Brand communication (1)
Celebrity endorsement (1)
Child models (1)
Children (1)
Communicating (1)
Communication (1)
Communication in marketing -- South Africa (1)
Communication practices (1)
Consumer attitudes (1)
Consumers -- Attitudes (1)
Content analysis (1)
Corporate governance (1)
Created spokesperson (1)
Cricket World Cup 2003 (1)
Direct mail (1)
Direct marketing (1)
Direct marketing -- South Africa (1)
Endorsements in advertising (1)
Engagement (1)
Event sponsorship (1)
Exposure to products (1)
Facebook behavior (1)
Female portrayals (1)
Generation Y (1)
Homosexuality (1)
Information technology (IT) (1)
Integrated Marketing Communication (IMC) (1)
Lesbian content (1)
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Lesbians (1)
Magazine advertisements (1)
Marketing strategies (1)
Marketing strategy (1)
Media exposure (1)
Mixed-race advertisements (1)
New roles (1)
Organizations (1)
Privacy concern (1)
Product placement (1)
Product placement in mass media (1)
Product recognition (1)
Prominently placed brand names (1)
Retail industry (1)
Retailers (1)
Social networking advertising (SNA) (1)
Social networking sites (1)
Social support theory (1)
South Africa -- Race relations (1)
Spokes-character (1)
Sponsor recall (1)
Sports sponsorship (1)
Stereotypes (1)
Strategy (1)
Television (1)
Theory of planned behaviour (1)
Trust (1)
Trustworthy (1)
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