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Browsing Research Articles (Marketing Management) by Author "Zimuto, Caroline"

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The impact of environmental turbulence on product innovation in small to medium enterprises in Harare, Zimbabwe

Zimuto, Caroline; Sandada, Maxwell; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (International Foundation for Research and Development, 2018)

The purpose of the research was to examine the impact of environmental turbulence on product innovations in small to medium enterprises (SMEs). In the study environmental turbulence consisted of five dimensions namely, ...

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