Browsing Research Articles (Marketing Management) by Subject "Women consumers -- South Africa"
- UPSpace Home
- →
- Economic and Management Sciences
- →
- Marketing Management
- →
- Research Articles (Marketing Management)
- →
- Browsing Research Articles (Marketing Management) by Subject
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing Research Articles (Marketing Management) by Subject "Women consumers -- South Africa"
Now showing items 1-1 of 1
-
(South African Association of Family Ecology and Consumer Sciences, 2006)Early in the product life cycle certain consumers, called innovators, embrace innovations. The consumer innovator plays a prominent role in the diffusion and ultimate adoption of new products. This article examines consumer ...
Now showing items 1-1 of 1