UPSpace Home
→
Economic and Management Sciences
→
Marketing Management
→
Research Articles (Marketing Management)
→
Browsing Research Articles (Marketing Management) by Author

Browsing Research Articles (Marketing Management) by Author "Williams, S."

Now showing items 1-1 of 1

Gender differences on ethically charged product placements : the case of tobacco products, alcoholic beverages and weapons

Van der Waldt, De la Rey; Du Preez, L.D.; Williams, S. (School of Management, Tshwane University of Technology, 2007)

This study attempts to investigate how males and females aged 18 to 24 accept ethically charged products, in films shown in a cinema-type environment. The research was in the form of an exploratory study, which attempted ...

Now showing items 1-1 of 1

Search UPSpace

Browse

All of UPSpace
This Collection
- Issue Date
- Authors
- Titles
- Subjects
- Supervisor
- UP Author
- UP Postgraduate
- Type

My Account

UPSpace Workspace