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Browsing Research Articles (Marketing Management) by Author "Virima, Morelight"

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The impact of service quality drivers on customer satisfaction in internet provision services of Zimbabwe

Virima, Morelight; Sandada, Maxwell; Ndoro, T.T. (Tinashe); Chuchu, Tinashe (Academy of Business and Retail Management, 2019-10)

The purpose of the research was to examine the impact of service quality on customer satisfaction amongst customers in the internet service provision sector of Zimbabwe. In the study, service quality consisted of six ...

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