Browsing Research Articles (Marketing Management) by Author "Van der Westhuizen, Liezl-Marie"

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Brand loyalty : exploring self-brand connection and brand experience

Van der Westhuizen, Liezl-Marie (Emerald, 2018)

PURPOSE : This paper aims to determine one explanation for how the self-brand connection is associated with brand loyalty through the brand experience. Brand experience should verify the self-brand connection by acting as ...
Impact of planned power outages (load shedding) on consumers in developing countries : evidence from South Africa

Wiese, Melanie; Van der Westhuizen, Liezl-Marie (Elsevier, 2024-04)

Energy security and reliable supply are as important as transitioning to cleaner energy production systems. Emotions towards such energy policies and projects should be more constructively responded to by policymakers. We ...
Potential donors' gender and prosocial behaviour : a brand anthropomorphism lens

Verbeek, Jade; Van der Westhuizen, Liezl-Marie; Wiese, Melanie (Policy Press, 2024)

This study explores the role of potential donors’ gender in prosocial behaviour, using an anthropomorphic lens. Its findings could aid non-profit organisations (NPOs) in eliciting individual charitable donations and thus ...

Now showing items 1-3 of 3

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