Browsing Research Articles (Marketing Management) by Author "Van der Merwe, Michelle C."

Browsing Research Articles (Marketing Management) by Author "Van der Merwe, Michelle C."

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  • Van der Merwe, Michelle C.; Grobler, Anske F.; Strasheim, Arien; Orton, Lizre (AOSIS Open Journals, 2013-04-04)
    Worldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established ...