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Browsing Research Articles (Marketing Management) by Author "Van Rooyen, J."

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A conceptual and empirical validation of the household lifecycle concept in South Africa

Van Rooyen, J.; Du Plessis, P.J. (OpenJournals, 2003-10)

ABSTRACT: The family life cycle theory was used in the research as a tool for segmenting markets and developing marketing strategy. Households are not always family based and can take the form of single households, same ...

Now showing items 1-1 of 1

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