Browsing Research Articles (Marketing Management) by Author "Van Rheede van Oudtshoorn, G.P."

Browsing Research Articles (Marketing Management) by Author "Van Rheede van Oudtshoorn, G.P."

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  • Group work in higher education : a mismanaged evil or a potential good? 
    Van Rheede van Oudtshoorn, G.P.; Hay, D. (South African Association of Research and Development in Higher Education, 2004-12)
    This study focuses on the modal proposition that group work in the context of higher education has the potential to enhance learning among students, but has yet to reach its valid zenith of utility value in didactical ...
  • The perceptions of consumers aged 18-30 of "lesbian" appeals in advertising 
    Orr, R.S.; Van Rheede van Oudtshoorn, G.P.; Kotze, Theuns G. (Southern African Communication Association, 2005-07)
    In an over-saturated market, advertisements have become more risqué as companies vie for consumer attention and lesbian content in advertising seems to be on the increase in mainstream media. This article attempts to ...