Browsing Research Articles (Marketing Management) by Subject "Television advertising -- South Africa"

Browsing Research Articles (Marketing Management) by Subject "Television advertising -- South Africa"

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  • The portrayal of women in South African television commercials 
    Holtshauzen, T.; Jordaan, Yolanda; North, Ernest J. (College of Economic and Management Sciences, University of South Africa, 2011)
    Much research has been conducted on the portrayals of men and women in advertising. Advertisers are often criticised for portraying stereotypical gender roles, and particularly for depicting women as dependant (such as ...