Browsing Research Articles (Marketing Management) by Author "Strasheim, Arien"

Browsing Research Articles (Marketing Management) by Author "Strasheim, Arien"

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  • A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia 
    Steyn, Peter; Pitt, Leyland F.; Strasheim, Arien; Boshoff, Christo; Abratt, Russell (Elsevier, 2010)
    The aim of this paper is to explore loyalty, loyalty schemes, and loyalty cards, as well as the internationalisation of loyalty schemes. We focus on loyalty schemes in Asia to define the primary objective of our study: to ...
  • Demographic differences in adult consumers' decision-making styles in Tshwane, South Africa 
    Potgieter, Danita; Wiese, Melanie; Strasheim, Arien (South African Association of Family Ecology and Consumer Sciences, 2013)
    Verskeie faktore beïnvloed die manier waarop verbruikers optree en hoe besluite geneem word. Dit staan ook bekend as 'n verbruiker se besluitnemingstyl. 'n Besluitnemingstyl kan beskryf word as 'n psigiese-oriëntasie wat ...
  • Getting young adults back to church : a marketing approach 
    Van der Merwe, Michelle Caroline; Grobler, Anske F.; Strasheim, Arien; Orton, Lizre (AOSIS Open Journals, 2013-04-04)
    Worldwide, church membership is decreasing. A decline in the number of young adults that attend church services is also evident. The purpose of the research was to determine whether the application of a well-established ...