Browsing Research Articles (Marketing Management) by Author "Stols, Marilize"

Browsing Research Articles (Marketing Management) by Author "Stols, Marilize"

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  • Gender differences in sources of shopping enjoyment 
    Kotze, Theuns G.; North, Ernest J.; Stols, Marilize; Venter, Lezanne (Wiley-Blackwell, 2012-07)
    A steady stream of research over the past few decades has focused on store and shopping mall patronage and consumers’ associated enjoyment of the shopping experience. Based on previous research, the sources of shopping ...