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Browsing Research Articles (Marketing Management) by Author "Steyn, Peter G."

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Trustworthiness of product review blogs : a source trustworthiness scale validation

Ghazisaeedi, Mehdi; Steyn, Peter G.; Van Heerden, Gene (Academic Journals, 2012-06-27)

With the introduction of Web 2.0, online blogging has established its place in the lexicon of public relations management. Especially blogs that offer reviews of products, services and technologies, have become essential ...

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