Browsing Research Articles (Marketing Management) by Author "Smit, D.N.E."

Browsing Research Articles (Marketing Management) by Author "Smit, D.N.E."

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  • Smit, D.N.E.; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2000-07)
    The multifaceted, complex process of new product development could be regarded as the single most important factor driving firm success or failure in the maturing telecommunications industry. The speedy introduction of ...