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Browsing Research Articles (Marketing Management) by Author "Slabbert, Liandi"

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Advancing visitor research uptake in policy and practice : a structural equation model

Slabbert, Liandi; Du Preez, Elizabeth Ann (Routledge, 2023)

A great deal of visitor research is being produced, yet sub-optimal use thereof in practice raises concerns. This study is the first to measure actual levels of utilisation of visitor research in tourism and recreation ...
The utilisation of protected area visitor research : a conceptual framework

Slabbert, Liandi; Du Preez, Elizabeth Ann (Routledge, 2022)

Visitor research constitutes a substantial body of knowledge within tourism literature. Effective application thereof enhances managerial decision-making towards more sustainable tourism management. However, this research ...

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