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Browsing Research Articles (Marketing Management) by Author "Rungani, Ellen"

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Facebook communication and marketing influence on decision-making and choice of university student representatives : a student’s perspective

Chininga, Tapiwa; Rungani, Ellen; Chiliya, Norman; Chuchu, Tinashe (SNSPA - Facultatea de Comunicare și Relații Publice, 2019-07)

Facebook has become the main platform for young adults to sustain their social presence as well as expand their social networks. The impact of social media on youth decision-making has attracted much attention in research ...

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