Browsing Research Articles (Marketing Management) by Subject "Retail trade -- Cross-cultural studies -- Asia"
- UPSpace Home
- →
- Economic and Management Sciences
- →
- Marketing Management
- →
- Research Articles (Marketing Management)
- →
- Browsing Research Articles (Marketing Management) by Subject
JavaScript is disabled for your browser. Some features of this site may not work without it.
Browsing Research Articles (Marketing Management) by Subject "Retail trade -- Cross-cultural studies -- Asia"
Now showing items 1-1 of 1
-
(Elsevier, 2010)The aim of this paper is to explore loyalty, loyalty schemes, and loyalty cards, as well as the internationalisation of loyalty schemes. We focus on loyalty schemes in Asia to define the primary objective of our study: to ...
Now showing items 1-1 of 1