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Browsing Research Articles (Marketing Management) by Subject "Retail industry"
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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium (Southern African Communication Association, 2001-07)It has been said that there are three things that are going to drive the world's economic future. Firstly, computers; secondly, communications; and thirdly, direct marketing. There are countries that have reached the stage ...
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