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Browsing Research Articles (Marketing Management) by Subject "Retail"
Now showing items 1-2 of 2
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(College of Economic and Management Sciences, University of South Africa, 2004-05)The primary objective of this study was to investigate the perceptions of patrons regarding the attractiveness of shopping centres in Pretoria. The study was executed in two phases. The aim of phase one was to explore ...
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Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls (Routledge, 2021)A few studies have investigated the effects of digital media at point of sale; however, there is a lack of understanding of shoppers’ experience of digital place-based media in shopping malls. The paper draws on environmental ...
Now showing items 1-2 of 2