Browsing Research Articles (Marketing Management) by Subject "Relational benefits"

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The interrelationship between service quality, relational benefits, customer satisfaction and behavioural intentions in the South African short-term insurance industry

Mackay, N.; Mostert, P.G. (Pierre); Petzer, Daniël Johannes (Unisa Press, 2015)

South African short-term insurers operate in a highly competitive market but do not successfully differentiate themselves from competitors. One way differentiation can be achieved, is to adopt a customer-focused approach ...
Relational benefits and customer satisfaction – a South African short-term insurance industry perspective

Mackay, N.; Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Prof. Marthie Grobler, 2014)

South African short-term insurers struggle to maintain and grow market share due to industry competitiveness and decreasing customer retention rates. One way of retaining customers is to establish and maintain ...

Now showing items 1-2 of 2

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