Browsing Research Articles (Marketing Management) by Subject "Price fairness"

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Economic and non-economic satisfaction as outcomes of micro-enterprises' perceived value from banking relationships

Zietsman, Mariette Louise; Mostert, P.G. (Pierre); Svensson, Göran (Taylor and Francis, 2020)

PURPOSE : The purpose of this paper is to position economic and non-economic satisfaction as outcomes of micro-enterprises’ perception of value, and to determine the antecedents of perceived value within the business banking ...
Perceived price and service quality as mediators between price fairness and perceived value in business banking relationships : a micro-enterprise perspective

Zietsman, Mariette Louise; Mostert, P.G. (Pierre); Svensson, Göran (Emerald, 2019)

PURPOSE : The purpose of this paper is to test perceived price and service quality as mediators between price fairness and perceived value in service encounters between micro-enterprises and their banks. DESIGN/METHODOL ...
Precursors and outcomes of perceived value in B2B banking services: a nomological framework

Zietsman, Mariëtte Louise; Mostert, P.G. (Pierre); Svensson, Goran (Routledge, 2023)

This paper aims to test a nomological network of the precursors (perceived price, price fairness, and service quality) and the multi-dimensional outcomes (economic satisfaction and non-economic satisfaction; behavioral and ...

Now showing items 1-3 of 3

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