Browsing Research Articles (Marketing Management) by Author "Pitt, Leyland F."

Browsing Research Articles (Marketing Management) by Author "Pitt, Leyland F."

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  • A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia 
    Steyn, Peter; Pitt, Leyland F.; Strasheim, Arien; Boshoff, Christo; Abratt, Russell (Elsevier, 2010)
    The aim of this paper is to explore loyalty, loyalty schemes, and loyalty cards, as well as the internationalisation of loyalty schemes. We focus on loyalty schemes in Asia to define the primary objective of our study: to ...
  • Global text project : new horizons in textbook marketing 
    Pitt, Leyland F.; Nel, Deon; Van Heerden, Gene; Chan, Anthony (Emerald, 2009)
    PURPOSE – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source ...