Browsing Research Articles (Marketing Management) by Subject "Outdoor advertising"

Browsing Research Articles (Marketing Management) by Subject "Outdoor advertising"

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  • A classification framework for out-of-home advertising media in South Africa 
    Roux, Therese; Van der Waldt, De la Rey; Ehlers, Lene (Routledge, 2013-09-20)
    Out-of-home (OOH) advertising media have expanded worldwide and the shape and format of these media globally, as well as in South Africa, have changed considerably. Until recently, the OOH advertising media landscape ...