Browsing Research Articles (Marketing Management) by Author "Mutsikiwa, Munyaradzi"

Browsing Research Articles (Marketing Management) by Author "Mutsikiwa, Munyaradzi"

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  • Exploring the brand personalities of Facebook, YouTube, and LinkedIn 
    Mutsikiwa, Munyaradzi; Maree, Tania (Inderscience, 2019-10)
    For decades, marketers have applied brand personality to brands and organisations in order to facilitate relationships with consumers. This phenomenon has been studied across different product categories and industries ...