Browsing Research Articles (Marketing Management) by Author "McCoy, S."

Browsing Research Articles (Marketing Management) by Author "McCoy, S."

Sort by: Order: Results:

  • The role of exhibitions in the marketing mix in South Africa 
    McCoy, S.; Du Plessis, P.J. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-09)
    Exhibitions are a recognised component of a company's marketing mix. The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has ...