Browsing Research Articles (Marketing Management) by Subject "Information privacy"

Browsing Research Articles (Marketing Management) by Subject "Information privacy"

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  • Jordaan, Yolanda; Jordaan, Andre Cillie (Southern African Communication Association, 2004-07)
    The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling ...
  • Jordaan, Yolanda (College of Economic and Management Sciences, University of South Africa, 2007-08)
    Consumer privacy is becoming an issue of increasing managerial importance as consumers become concerned about marketers’ intrusions on their privacy and insist on the protection of the confidentiality of their personal ...
  • Jordaan, Yolanda (Unisa, 2007)
    While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on the South African consumer’s opinion on information privacy, and their shopping behaviour, especially within ...
  • Jordaan, Andre Cillie; Jordaan, Yolanda (Faculty of Economic and Management Sciences, University of Pretoria, 2003-06)
    The world economic system's transformation from a dominantly massproduction model, to a mass-customisation model is seen as creating a demand for personal information on consumers. This has lead many consumers to feel the ...
  • Jordaan, Yolanda (African Consortium of Public Administration, 2015-06)
    Information privacy is becoming a cornerstone issue of the 21st century, mainly because of the explosion of information technology. The main purpose of the current study is to investigate South Africans’ awareness of the ...