Browsing Research Articles (Marketing Management) by Subject "Information privacy"

Browsing Research Articles (Marketing Management) by Subject "Information privacy"

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  • Communicating the protection of information privacy 
    Jordaan, Yolanda; Jordaan, Andre Cillie (Southern African Communication Association, 2004-07)
    The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling ...
  • Information privacy concerns of different South African socio-demographic groups 
    Jordaan, Yolanda (College of Economic and Management Sciences, University of South Africa, 2007-08)
    Consumer privacy is becoming an issue of increasing managerial importance as consumers become concerned about marketers’ intrusions on their privacy and insist on the protection of the confidentiality of their personal ...
  • Information privacy issues : implications for direct marketing 
    Jordaan, Yolanda (Unisa, 2007)
    While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on the South African consumer’s opinion on information privacy, and their shopping behaviour, especially within ...
  • An inter-disciplinary perspective on the information privacy issue in a global environment 
    Jordaan, Andre Cillie; Jordaan, Yolanda (Faculty of Economic and Management Sciences, University of Pretoria, 2003-06)
    The world economic system's transformation from a dominantly massproduction model, to a mass-customisation model is seen as creating a demand for personal information on consumers. This has lead many consumers to feel the ...
  • Public awareness and concerns relating to the Protection of Personal Information Act 
    Jordaan, Yolanda (African Consortium of Public Administration, 2015-06)
    Information privacy is becoming a cornerstone issue of the 21st century, mainly because of the explosion of information technology. The main purpose of the current study is to investigate South Africans’ awareness of the ...