Browsing Research Articles (Marketing Management) by Subject "Information media"

Browsing Research Articles (Marketing Management) by Subject "Information media"

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  • Global text project : new horizons in textbook marketing 
    Pitt, Leyland F.; Nel, Deon; Van Heerden, Gene; Chan, Anthony (Emerald, 2009)
    PURPOSE – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source ...
  • Information and source preferences of a student market in higher education 
    Bonnema, Jeanne Susan; Van der Waldt, De la Rey (Emerald, 2008)
    PURPOSE: Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market, and do not always know which preferred ...