Browsing Research Articles (Marketing Management) by Subject "Industrial psychology"

Browsing Research Articles (Marketing Management) by Subject "Industrial psychology"

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  • Customer perceptions of the attractiveness of shopping centres in Pretoria 
    North, Ernest J.; Kotze, Theuns G. (College of Economic and Management Sciences, University of South Africa, 2004-05)
    The primary objective of this study was to investigate the perceptions of patrons regarding the attractiveness of shopping centres in Pretoria. The study was executed in two phases. The aim of phase one was to explore ...