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Browsing Research Articles (Marketing Management) by Author "Heath, Ernest Thomas"

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Determining the influence of the social versus physical context on environmentally responsible behaviour among cycling spectators

Du Preez, Elizabeth Ann; Heath, Ernest Thomas (Routledge, 2016-09)

The paper explores the relationships between three factors and environmentally responsible behavioural intentions among cycling spectators: place attachment, subculture identification and subjective norms. Two categories ...

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