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Browsing Research Articles (Marketing Management) by Author "Gumpo, Christina I.V."

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Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations

Gumpo, Christina I.V.; Chuchu, Tinashe; Maziriri, Eugine T.; Madinga, Nkosivile W. (AOSIS Open Journals, 2020-02)

BACKGROUND : Online social networking websites have revolutionised communication in the postmodern era of today. Specifically, Instagram has witnessed a phenomenal growth, and the site is particularly popular with young ...

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