Browsing Research Articles (Marketing Management) by Subject "Globalization"

Browsing Research Articles (Marketing Management) by Subject "Globalization"

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  • Communicating the protection of information privacy 
    Jordaan, Yolanda; Jordaan, Andre Cillie (Southern African Communication Association, 2004-07)
    The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling ...
  • Global text project : new horizons in textbook marketing 
    Pitt, Leyland F.; Nel, Deon; Van Heerden, Gene; Chan, Anthony (Emerald, 2009)
    PURPOSE – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source ...