Browsing Research Articles (Marketing Management) by Subject "Gender differences"

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Gender differences on ethically charged product placements : the case of tobacco products, alcoholic beverages and weapons

Van der Waldt, De la Rey; Du Preez, L.D.; Williams, S. (School of Management, Tshwane University of Technology, 2007)

This study attempts to investigate how males and females aged 18 to 24 accept ethically charged products, in films shown in a cinema-type environment. The research was in the form of an exploratory study, which attempted ...
Social networking experiences on Facebook : a survey of gender differences amongst students

Wiese, Melanie; Lauer, Juanne De Wet; Pantazis, George; Samuels, Jade (University of Johannesburg, 2014-11-12)

ORIENTATION : Students’ membership and participation in social networking sites, such as Facebook, has increased in recent years. RESEARCH PURPOSE : The study examined students’ access to social network sites and ...

Now showing items 1-2 of 2

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