Browsing Research Articles (Marketing Management) by Author "Fairer-Wessels, Felicite A."

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Motivation and behaviour of serious leisure participants : the case of the Comrades Marathon

Fairer-Wessels, Felicite A. (Southern African Alliance for Sport Science, Physical Education and Recreation, 2013)

The Comrades Marathon is a major sporting event on the South African calendar with little research on the motivation and behaviour of serious leisure participants who participate in this event. Following on previous research ...
To wish upon a star : exploring Astro Tourism as vehicle for sustainable rural development

Jacobs, Laeticia; Du Preez, Elizabeth Ann; Fairer-Wessels, Felicite A. (Routledge, 2020)

Tourism is regarded as a key sector through which to bring about sustainable development in rural areas. A suitable product offering should be identified that matches the rural area’s unique resources with market demand. ...

Now showing items 1-2 of 2

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