Browsing Research Articles (Marketing Management) by Subject "Economics"

Browsing Research Articles (Marketing Management) by Subject "Economics"

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  • The Big Mac hamburger : is it used to communicate a distorted media message? 
    Harmse, Chris; Jordaan, Andre Cillie; Jordaan, Yolanda (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2001)
    For more than a decade the Big Mac index has served as a guide to the layman as to whether currencies are at their ‘correct’ exchange rate level. This article compares the postal rate of a standard letter in South Africa, ...
  • An inter-disciplinary perspective on the information privacy issue in a global environment 
    Jordaan, Andre Cillie; Jordaan, Yolanda (Faculty of Economic and Management Sciences, University of Pretoria, 2003-06)
    The world economic system's transformation from a dominantly massproduction model, to a mass-customisation model is seen as creating a demand for personal information on consumers. This has lead many consumers to feel the ...
  • Internal service quality enhancement for external appeal : a South African perspective 
    Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 1999-03)
    The main problems in service quality programmes seem to stem from methods and strategies used rather than actual service quality improvement itself. The present study is based on a questionnaire survey of organisations ...