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Browsing Research Articles (Marketing Management) by Author "Du Preez, L.D."

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Gender differences on ethically charged product placements : the case of tobacco products, alcoholic beverages and weapons

Van der Waldt, De la Rey; Du Preez, L.D.; Williams, S. (School of Management, Tshwane University of Technology, 2007)

This study attempts to investigate how males and females aged 18 to 24 accept ethically charged products, in films shown in a cinema-type environment. The research was in the form of an exploratory study, which attempted ...

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