Browsing Research Articles (Marketing Management) by Author "Du Plessis, P.J."

Browsing Research Articles (Marketing Management) by Author "Du Plessis, P.J."

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  • An analysis of sport sponsorship management in South Africa - implications for Africa 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2004-03)
    The aim of this paper is to establish a framework that may contribute to African sport manager's understanding of sport sponsorship management and decision-making. In this paper a number of focus areas, that outline the ...
  • A conceptual and empirical validation of the household lifecycle concept in South Africa 
    Van Rooyen, J.; Du Plessis, P.J. (OpenJournals, 2003-10)
    ABSTRACT: The family life cycle theory was used in the research as a tool for segmenting markets and developing marketing strategy. Households are not always family based and can take the form of single households, same ...
  • Customer management : fad or substance? 
    Kotze, Theuns G.; Prinsloo, Melani; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2003-12)
    Customer management, customer relationship management (CRM) and relationship marketing are currently receiving substantial attention in academia and industry. It may well be asked whether these concepts should be regarded ...
  • Cybershopping : concerns of the South African consumer 
    North, Ernest J.; Mostert, P.G. (Pierre); Du Plessis, P.J. (South African Association of Family Ecology and Consumer Sciences, 2003)
    Meeste outeurs wat oor verbruikersbesluitneming skryf, impliseer dat die verbruiker se besluit om 'n sekere produk of diens te koop ook insluit waar of by watter afsetpunt gekoop sal word. Weinig inligting is beskikbaar ...
  • New service development : a literature survey 
    Smit, D.N.E.; Du Plessis, P.J. (College of Economic and Management Sciences, University of South Africa, 2000-07)
    The multifaceted, complex process of new product development could be regarded as the single most important factor driving firm success or failure in the maturing telecommunications industry. The speedy introduction of ...
  • The objectives set by South African sponsors for sport 
    Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2003)
    Sport sponsorship expenditure has grown substantially since the early 1990s, largely due to South Africa’s re-admission to international sport and an increase in television coverage of major sporting events. International ...
  • Period of Internet usage : an indicator of the buying behaviour of Internet users? 
    Du Plessis, P.J.; Mostert, P.G. (Pierre); North, Ernest J. (Juta, 2004-03)
    This article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses ...
  • The role of exhibitions in the marketing mix in South Africa 
    McCoy, S.; Du Plessis, P.J. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-09)
    Exhibitions are a recognised component of a company's marketing mix. The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has ...
  • Students as “co-producers” of education : a proposed model of student socialisation and participation at tertiary institutions 
    Kotze, Theuns G.; Du Plessis, P.J. (Emerald, 2003)
    Through their participation in an array of learning activities, students “co-produce” their education. At the same time, they also contribute directly to their own satisfaction, quality and value perceptions. How can ...