Browsing Research Articles (Marketing Management) by Author "Dondolo, Bongazana Hilda"

Browsing Research Articles (Marketing Management) by Author "Dondolo, Bongazana Hilda"

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  • Modelling fashion clothing involvement among gay consumers in South Africa 
    Madinga, Nkosivile Welcome; Maziriri, Eugine Tafadzwa; Dondolo, Bongazana Hilda; Chuchu, Tinashe (Taylor and Francis, 2020)
    This study examines fashion clothing involvement among gay men, who are an emerging segment in the fashion industry. Data was gathered via an online self-administered survey, resulting in 150 responses. SEM using the Smart ...