Steyn, T.F.J.; Mostert, P.G. (Pierre); De Jager, J.N.W.(Department of Economics, University of Pretoria, 2008)
Building long-term relationships with clients is extremely beneficial for organisations. This does not
necessarily imply, however, that the clients themselves need or want a long-term relationship with
an organisation. ...
Building long-term relationships with clients benefit businesses in many ways. However, clients do not
necessarily want to establish long-term relationships with businesses. The objective of this research was to