Browsing Research Articles (Marketing Management) by Author "De Jager, J.N.W."

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The influence of length of relationship, gender and age on the relationship intention of short-term insurance clients : an exploratory study

Steyn, T.F.J.; Mostert, P.G. (Pierre); De Jager, J.N.W. (Department of Economics, University of Pretoria, 2008)

Building long-term relationships with clients is extremely beneficial for organisations. This does not necessarily imply, however, that the clients themselves need or want a long-term relationship with an organisation. ...
The influence of occupational status, income and academic qualifications on the relationship intention of South African short-term insurance clients : an exploratory study

Steyn, T.F.J.; Mostert, P.G. (Pierre); De Jager, J.N.W. (Prof. Marthie Grobler, 2009)

Building long-term relationships with clients benefit businesses in many ways. However, clients do not necessarily want to establish long-term relationships with businesses. The objective of this research was to establish ...

Now showing items 1-2 of 2

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